Templates are the design elements that you might have noticed some sellers using on their auctions, like the borders around the edge, and the different fonts. Many sellers who are new to eBay don’t bother using them, and you might not have either - generally, a descriptive listing and a good picture will do the job just fine.

If you want to really finish your auctions off and make a really good impression on your buyers though, it’s useful to have a good template. Here are a few tips on what to do and what not to do.

Choose something appropriate. The most important part of your template is what you choose in eBay’s listing designer (in step 3 of the Sell Your Item process), or the equivalent in whatever listing software you’re now using. You might prefer to use third-party software for this, as eBay’s designs can be somewhat… unimpressive.

Anyway, the different template designs will usually be themed, with names like ‘Computers’, ‘Toys’ or ‘Crafts’. Make sure what you choose is appropriate for what you’re selling - those flowers might be very pretty, but what exactly do they have to do with DVDs?

Put the photo at the top. The photo of your item is far more important than the text. Put your best photo at the top of the description, followed by the text, and then finally any extra pictures you have. The full-size photo of the item is the first thing your buyers want to see when they click your auction - why leave it for last?

Add your logo. A well-designed logo gives a professional air to your auctions, especially if the colour scheme and look fits in with the rest of the template, and it also serves to create more recognition when people have seen your auctions before. Pay a logo designer a few dollars to do you a logo if you don’t have one already.

Don’t be afraid of large fonts. Fonts are supposed to be different sizes sometimes. When you have something important to say, don’t be afraid to put it in a bigger font, headline-style… just as long as you don’t get carried away, of course.

Learn a little HTML. It might sound scary, but there are plenty of books out there about learning HTML, and a little goes a long way. Once you know what you’re doing, you’ll find all sorts of ways to make your auction look better - you’ll be able to put complicated information in a table,

Preview your listing. Remember to click that ‘Preview listing’ button to see what everything’s going to look like when it goes live. Good luck!

One of the best things you can put into your auction template to make it more appealing to buyers is something called a ‘SquareTrade seal’. This seal is a promise that you will handle any disputes using SquareTrade, an independent dispute resolution service. We’ll take a closer look at what it is and how to get one in the next email.

Increase Your eBay Sales with A "SquareTrade" Seal.

SquareTrade are eBay’s chosen provider of dispute resolution services. If you want your buyers to have a little more confidence in you, you can get a SquareTrade seal, and put it on each one of your auctions.

The chances are that you’ve seen these seals around. They show SquareTrade’s blue and green logo, along with the eBay user’s ID and the current date. This is followed by the text "SquareTrade Verified Seller, Click to Learn More". SquareTrade is also used on sites other than eBay, for example Yahoo and eLance - it’s an Internet-wide trust system.

So why will this little seal increase your sales? Well, it signals a number of things to your buyers.

Your identity has been verified. Before you can get a SquareTrade seal, you need to let them confirm your real name, address and phone number, which they can do in various ways. They can check you out with a credit reference agency, ask you to fax them a utility bill, or send you a letter in the real mail with a code you need to enter online.

You are committed to resolving disputes through SquareTrade. If you ever refuse to resolve any dispute with a buyer through SquareTrade, then they’ll take away your seal, and you’ll never get it back. This lets buyers know that there’s someone independent they can go to for help if you prove not to be trustworthy.

Real people will review their case. Buyers like that someone will actually take the time to read the emails, establish the facts and all the rest of it - they feel like eBay normally traps them in a chain of automatic responses.

You meet SquareTrade’s criteria. SquareTrade monitor your feedback, and if they feel you’re not up to scratch, they’ll take your seal away. They also operate an anti-fraud ‘early warning system’, which keeps track of the kinds of items you buy and sell, and takes action if your account starts doing unusual things.

Buyers are covered for an additional $250 against fraud. This is very important to buyers - eBay’s standard purchase protection isn’t very much, and this more than doubles it. If they get PayPal’s fraud protection as well, then they’re covered for quite a lot overall.

If you want a seal of your very own, all you need to do is go to www.squaretrade.com, choose ‘eBay seller’ under the ‘eBay seal services’ heading, and click ‘Apply’. Enter your name, address, phone number and eBay details here.

You should note, though, that SquareTrade costs you $9.50 per month - it’s up to you to decide if it’s worth it. Ultimately, it is often worth signing up just to get the facility to effectively dispute and remove negative feedback. If you think you can maintain a good record alone then it might not be worth subscribing to yet another service to use with eBay.

Here’s a warning: there’s one thing that, if you don’t do it, could land you with an awful lot of negative feedback. Make sure you read all about it in the next email.

So you’re going away for a while, and you’re not going to be able to ship people’s orders from your eBay store? Imagine how you’d feel if you got home from a nice vacation, only to find that your feedback rating had been trashed!

Buyers can find your store, pay for items, and then complain about you for not shipping them or responding to emails - without you even being there to stop it. What’s more, no-one will accept the fact you were on vacation as an excuse: after all, what were you doing listing items on eBay if you were on vacation?

So what’s the solution to this little problem? Well, it’s easier than it sounds. Whenever you go on vacation, just make sure you don’t forget to send your eBay store on one of its own.

eBay offer a facility to put your store on ‘vacation’, which basically means that it is temporarily suspended while you’re unavailable to ship items. This means that you don’t need to be available 365 days a year just in case someone orders from your eBay store.

Go to My eBay and click ‘Manage Your Store’. Now click ‘Change vacation settings’ and choose ‘Turn vacation settings on’. Click the ‘Save Settings’ button, and it’s done. Once the settings are on, you have a few options about what you want your store to do while you’re away.

Hide your listings. You need to do this - your listings will be hidden from buyers, so they can’t bid on them. Be aware that it can take a few hours for your listings to disappear from the search results, though.

Display messages. If you want, eBay can put a message in your listings and on your store to say that you’ve gone on vacation - just in case anyone wonders what happened to you. You will be asked to say when you expect to come back. You should always do this, as it’s quite inconsiderate to just disappear without telling your loyal customers where you went!

Unfortunately you will - not only the subscription for the store, but also for any listings that expire while you were gone. This is quite cruel of eBay, but what can you do? To lessen the impact of this, make sure you don’t list any new items for a while before you put the store on vacation.

Click: My eBay, Manage Your Store, Change vacation settings, Turn vacation settings off, Save Settings. Everything will now go back to normal. You might want to send out a newsletter at this point, to let your buyers know you’re back.

Here’s another little headache that could get you into some trouble: eBay’s ‘VeRO’ program for copyright holders. I’ll show you how to avoid falling foul of it in the next email.

‘VeRO’? What on Earth is that? Well, it’s a very scary eBay program that can get your auctions shut down, that’s what it is.

VeRO stands for ‘Verified Rights Owner’. It is the eBay policy that deals with complaints about your auctions from companies who own copyrights, patents or trademarks on the items you are selling. Unfortunately, it is often abused to remove items from eBay that are perfectly legitimate to resell, simply because the copyright owner doesn’t want people getting their hands on them.

If the copyright of something you’re selling is owned by one of eBay’s 5,000 verified rights owners, be prepared for trouble. eBay have given these companies the right to remove any auction from eBay that they see fit, and, say eBay, "eBay cannot require the rights owner to provide you with the exact reason of the request to remove your listing". Worse, eBay may even suspend your account, or give your real-world contact details to the company in question.

Basically, they do it to avoid getting sued, or even getting threatened with being sued. There is a law called the DMCA (digital millennium copyright act) that means that eBay must either take these auctions down when it asked to or take full responsibility for them from that point on. eBay doesn’t want to take any responsibility for your auctions.

It’s not worth worrying too much about it - 99% of the VeRO program is aimed at stopping fake brand-name goods or pirated media being sold through eBay. Big companies also seem to get quite upset when eBay sellers take the company’s ad copy, logos or professional pictures and use them for selling on eBay.

If you’d like to take a slightly patronising quiz about copyright to help you understand eBay’s policy, go here: http://pages.ebay.com/help/tutorial/verotutorial/intro2.html.

There’s a complete list available here: http://pages.ebay.com/help/community/vero-aboutme.html. This list includes everything from the Microsoft and Adobe to Chanel and Nike, not to mention the RIAA (recording industry association) and MPAA (motion picture association). Most of the companies, understandably, deal in software, media or fashion.

Use the link at the bottom of this page: http://pages.ebay.com/help/confidence/vero-removed-listing.html. That’ll get you to eBay’s VeRO Seller Appeal Form, where you can put your case to them directly. You are supposed to take it up with the company that complained about you first, however - and sometimes you might find that they just back down, which makes the whole thing a lot easier.

If you have no luck getting any response from eBay by email, it’s not really worth trying to phone them - you’ll find they’re most responsive if you use the ‘Live Chat’ feature or write them an actual, real-paper letter. You’re best off being nice to eBay: they have absolutely no obligation, after all, to ever let you sell anything at all.

On a happier note, have you ever heard of eBay Anything Points? No? Well, you’re not alone. The next email will explain what these little-used points can do for you.

eBay Anything points are a loyalty scheme, just like you might get in a shop. The buyer earns points on their purchases, which they can then redeem for money off when they pay for items through PayPal.

Buyers can also earn eBay Anything points when they use the eBay credit card, or exchange their frequent flyer miles for eBay Anything points. People think it’s really great to take frequent flyer miles they’re never going to use and get stuff on eBay for them.

Go to http://anythingpoints.ebay.com/offer.html and click ‘Log In to Offer Manager’. Enter an item’s number to offer Anything points on that item.

You choose how many points per dollar you want to offer to your buyers when they pay you with PayPal. Each point costs you 1c, and is worth 1c to the buyer - eBay don’t take anything out along the way.

For example, if you sell an item worth $500, and you offer 2 points per dollar, then the seller will receive 1000 eBay Anything points - the equivalent of $10. You only pay for the points when the buyer actually receives them, and you can offer points on as many or as few listings as you like.

Each listing you add will get a big banner below the description, saying "X Anything Points per dollar of the final price for buyers who pay with PayPal". Buyers can click it for more information on the scheme.

Really, most sellers who offer points are doing it to get around a condition of their contract with their supplier. Many sellers only get access to goods at wholesale prices provided they don’t list them for sale below the manufacturer’s MAP, or minimum advertised price. The points allow them to offer the items at the MAP and then give their buyer money back in the form of points. It’s a bit like a virtual rebate.

The eBay Anything points scheme is good for you and for eBay, as it encourages buyers to use PayPal instead of more cumbersome payment methods. eBay are keen to promote PayPal, and obviously thought this would be a good way of doing it - not to mention that it keeps buyers coming back, to spend their points. You will also get to be listed on the ‘Earn Points from eBay Sellers’ page, which is here: http://anythingpoints.ebay.com/earn.html.

Here’s another advantage for you: if you buy things from sellers who offer Anything points, you can then use those points to pay your own seller fees. Another seller gets to pay your fees for you! All you need to do is go to My eBay, then Account Management, click the Pay button, and then choose the option to use your Anything points to pay.

If you’re going to offer points, then you want your auction to end for as much as you can possibly get - let the buyer pay for their own points! All you’ll need is our next email, all about strategies for when to start and end your auction.

It’s usually when auctions are about to end that they get half their bids - sometimes they even get their only bids. If you want your item to sell for a good price, then, it makes no sense to let it finish on a day and time when no-one’s going to be around to care.

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